Franchise marketing

The Requirement To Become a Franchise

Fairway Supermarket Franchise Scope and Selection

Step- by- Step Appointment Policy

Step 1

Identification of the prospect through reference/ personal contacts/ marketing/ advertising/ franchise.

Step 2

First round of discussion, provide basic information about our company to the applicant and discuss terms and conditions. Refer channel manual.

Step 3

Describe the complete project to the franchise and invite him for final round of discussion.

Step 4

Filling of application form by the applicant. (Franchisee)

Step 5

Collection of application forms with the above document. A) Demand draft or Cheque for the Franchise Fee and Software Fee & Security deposit amount as per the set guidlines. B) Address and Identity proof: Voter card or Adhaar Card and Pan Card. C) Agreement or permises ownership agreement, with bank statement.

Step 6

Scrutiny/ Verification from the desk of GM for the activation of the code.

Step 7

Approval from Franchise Head/ ZCM, RM/ REGIONAL HEAD, GM.

Step 8

Email communication from the desk of GM for the activation of the code.

Step 9

On and off the field training by Channel Department, Operation, IT, CSS, Accounts, Sales. Certificate of training to the franchisee duly signed by FH.

Step 10

Welcome, Handing over the welcome kit in Regional office.

Step 11

Opening the Franchise

Franchise Process

Fairway Supermarket – India’s  Largest Online Grocery Store.

USPS OF BECOMING FRANCHISE PARTNER
  1. Availability of 20000 Products with 1500 Brands.
  2. Very Economic Investment with Good Returns.
  3. Break even time is 6 to 9 months, as Investment is less.
  4. Trained staff support for complete Two months and would be sending after also depending on the requirement.
  5. Discounts and Offers every day in Our Stores.
  6. We send the Surveyors to visit the properties short listed by you and will let you know the best as per our Brand\\\’s requirement.
  7. No wastage would be there, as we have the best Customized Inventory Maintenance software.
  8. Can also mug up things with in 15 to 20 days.
  9. Agreement tenure is for 5 years and the Royalty would be 10% on sales.

Candidate Profile:-

  • Demonstrates a passion for the Fairway Supermarket’s brand.
  • Understands the value of branded concepts with a proven business system.
  • Previous or current experience in the grocery and/or retail industry.
  • Strong, marketing oriented company involved in retail-related business.
  • Access to appropriate real estate
  • Access to 10 to 20 lac for development and fees
  • Access to supply chain resources.
  • Experience as a major brand Supermarkets/Grocery developer.
  • Experience with Western level Retail safety & quality assurance systems.
  • Ability to develop multiple sites.

Support

With 90% of our Supermarkets operated by franchisees, Fairway Supermarket is dedicated to helping our franchise community grow. We have a strategic, aggressive, long-term franchise development program that is backed by innovative, industry-leading franchise support systems. Whether you are opening your first store or your 50th, you can depend on Fairway Supermarket’s for support.

Fairway Supermarket provides the following support to our domestic franchisees

  • Field based real estate assistance to help identify ideal real estate.
  • Standard prototype plans and specifications, including interior layout and décor, equipment specifications and sign design that your local architect must adapt to meet local code requirements, Management training.
  • Fairway Supermarket’s Project Manager will work with you, your architect and contractor to provide guidance on building your Grocery Mart.
  • One copy of our Brand Standards Manual for each Fairway Supermarket retail store you operate for the length of the franchise agreement.
  • Continued menu evolution and systems innovation.
  • Advertising support (e.g. POP, News Paper, TV, radio, digital, pamphlets , public relations).
  • Ongoing field support.
  • Supply chain support.

Marketing – INNOVATIVE MARKETING OF STORE

We are focused on using innovative marketing strategies to position

  • Fairway Supermarket is an iconic brand with 98% awareness in the World.
  • Fairway Supermarket as India’s first choice to Buy Grocery all day, every day.
  • Fairway Supermarket has broad, demographic appeal across age, gender, race and income with a \\\”come as you are\\\” attitude.
  • Fairway Supermarket uses innovative, brand building advertising to stay relevant on TV, social media, and radio and print.
  • The Fairway Supermarket brand continually reinvents itself to stay relevant.
  • In the last 2 years, Fairway Supermarket retail’s Facebook fans went from 175,000 to over 700,000.
  • Advertising support (e.g. POP, print, TV, radio, digital, public relations)
  • Integrated marketing calendar
  • Company will give Advertisement in TV, News Paper, And Radio to Boost the sales of our Fairway Supermarket retail Franchise.
  • Company will give Advertisement in Pamphlets, Hoardings, And Digital and Social Media to boost the sales of our Fairway Supermarket retail’s Franchise.

PRE-OPENING ACTIVITIES

  • Fairway Supermarket’s support team assists you as you prepare to open your store. A field marketing manager will provide guidance as you plan a Grand Opening campaign and local store marketing. Congratulations on opening your Fairway Supermarket’s Grocery Mart!

Training

Fairway Supermarket provides a 3 month management training program for you and your managers (as applicable) that cover all aspects of operating and managing a Fairway Supermarket . We also provide a new supermarkets Opening (NRO) training team that will assist in all areas of supermarkets operations and in training your personnel.

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