India has the second-highest population in the world. Out of which, at least 500 million live in cities, with some living in smaller towns. In India, even tiny communities that aren’t necessarily urban now have a sizable population of individuals living over the poverty line, and some of them are even extremely wealthy. Many retail and food and beverage businesses have also expanded to smaller towns as a result of the growth in the number of this middle class or wealthy population.
Supermarket chains are among the rapidly rising areas of supermarket franchise in India. One of the retail markets with the quickest growth rates worldwide is the Indian market. India now holds the fifth-largest global retail market. India has a significant inflow of foreign direct investment in the retail sector. This number will continue to rise because of the rising demand. One of the most popular retail establishments right now is the supermarket. Let’s look at the reasons that supermarkets are so popular.
The rising trend of Supermarkets- There was a time when purchasing locally was the only option. However, for the majority of us, the days of shopping locally at various independent retailers have long since passed. As a result of economic and technological advancement, supermarkets have supplanted neighborhood corner shops as consumers’ preferred retailers.
Top reasons that make it one of the biggest franchise businesses in India
- Increase in Net Income
One of the key forces promoting consumption is the amount of available discretionary cash. Both the number of people with disposable earnings and the average income per person have been steadily rising. People now have the opportunity to spend their money on the goods and services they desire thanks to this growth. People will spend more money on purchases as their purchasing power increases, which is good for supermarkets since they may purchase a variety of goods there.
- Requirement for Standardization
The customer of today is informed, conscious, and demanding. They now have a global awareness of items and quality thanks to the emergence of global franchise chains and internet retail. The best items, the freshest products, and products that pass standardized standards are what consumers seek. Previously, the majority of consumers would acquire the majority of their household goods from an unorganized sector of independent sellers. When shopping from this unorganized sector, consumers have serious worries about the quality, the freshness of the products, and the pricing. When a person shops at a supermarket, they have the peace of mind that all of their purchases are either branded or are being supplied in accordance with quality standards, and the pricing is also standardized, so they don’t have to worry about the product’s quality or about being taken advantage of.
- Supermarket is a Sign of Luxury
Even now, a lot of people might think that shopping at supermarkets is luxurious, which it actually is when compared to buying from individual merchants. With well-packaged goods, customers enjoy the luxury of getting everything they require under one roof. Because of this shop owners are now more interested in investing supermarket franchise in India.
- Several Verticals supermarkets are supporting
As we previously observed, a supermarket offers the consumer goods and services that they otherwise would have to purchase from many independent vendors. For instance, supermarkets sell home goods, fresh produce like fruits, vegetables, poultry, and fish, bread and dairy products, spices, and kitchen tools. The list is essentially infinite; some chains even sell furniture, electronics, digital goods, clothing, stationery, office supplies, and other items. The consumer actually expands less effort while making monthly or routine purchases as a result. Having the choice to purchase all of these products in a single store visit is important, especially for families with young children or those who have demanding jobs.
- Availability of Suppliers
India’s extensive agricultural and manufacturing sectors ensure that there is consistently enough supply to meet demand in the retail sector. Grocery franchise business benefit from the availability of affordable suppliers. They do not need to be concerned about a lack of suppliers because there are so many of them willing to compete and provide goods at low prices. Farmers only receive a relatively little percentage of the actual retail sales, hence these suppliers frequently offer very low prices.
- Availability of Resources
In comparison to other nations, India has cheap resources. The most expensive resource, human resources, are in plentiful supply here. The retail industry is more appealing to investors since there are so many individuals looking for work in the area. Even other resources are significantly less expensive in India than in other nations. Supermarkets require both staff and infrastructure. Both of these important resources are easily accessible in India and don’t cost as much as they do in the west.
- High Need
The nation-wide strong demand for supermarkets is one of the primary causes for more and more supermarket franchise in India. Businesses only invest in concepts that have the potential to become profitable; money is what ultimately determines success, and having an established market helps. Supermarkets seek to convert as many people as possible, and we can already notice a change in the shopping preferences of customers in cities and smaller towns.
- Impact of a Household Brand
A wide range of goods and services are available at supermarkets. Shoppers at supermarkets include all age ranges and family types. Supermarkets have the possibility to build a brand that spans several industries and has a better chance of becoming well-known to consumers. A supermarket may really benefit from the influence of a household or umbrella brand once a brand is known, trusted, and accepted by the general public.
- Ease of Entering the Market
Modern consumers are aware of supermarkets, so new supermarkets do not need to invest time or resources into raising public knowledge of their sector niche. The rise in the number of current and future supermarkets is driven by public acceptance of them.
The demand for supermarket franchise in India is growing and is anticipated to accelerate in the upcoming years. Due to the high demand for high-quality items from consumers, this industry should be of particular interest to all investors. Supermarkets are a component of the emerging India and have already gained the support of the populace.